You Can Build It. Should You?

We keep hearing it. AI means everyone builds their own software. SaaS is finished. Disrupted. Gone.

Except when you actually build your own software, here’s what you’re also signing up for:

• Infrastructure — servers, databases, deployments. All yours. Lovable one click deployments also need looking after.
• Ops — security, uptime, maintenance, performance. Also yours.
• API risk — if you’re a non-coder running AI-generated code on third-party APIs, one price change or geopolitical headache can end your product overnight.

There are upsides. Hyper-customization is real. Learning through building is real.

Cost? Early signs suggest running your own software is often more expensive than just paying for SaaS tools. Levels.io found this out.

So no, SaaS isn’t dead. The smarter question is knowing when to build and when to just pay someone else who already solved the problem and is incentivised to stick to it more than you.